Saturday, 19 February 2011

H&M Conscious Collection

It seems that over the past few years, everything is green. Not literally of course, as that would be a complete nightmare for those of us who resemble a leprechaun in certain shades. But environmentally, we are constantly encouraged to stay clean and 'think green', and it seems that fashion is no exception.

As of April this year, you'll be able to do your part. 
H&M are releasing a new collection this Spring named the 'Conscious Collection' which, in keeping with the motif of this post, is made from 'greener' materials; such as organic cotton, organic linen, recycled polyester and Tencel. 

Ann-Sofie Johansson (Head of Design) says that 'shades of white are the season’s biggest fashion trend and it feels right for this collection", and personally I think she couldnt be more correct. 
The various shades of whites, ranging from pale peaches to pastel pinks, reflect both the innocence and romanticism about the garments, whilst still being bang on trend and accessible to everyone.

Having had a flick through of the press release pictures myself, it appears that simplicity is key; with loose, angelic fits for the women and a mixture of straight-cut tailoring for the men. It is clear from the images that the designers were looking for their ethical message to speak through their clothes, leaving behind the frivolous frills of our fashion society.

Overall, I think that the 'Conscious Collection' looks like it could be roaring success, as it appeals to many different genres - the fashion lover, the global carer, and the penny watcher - dress (above) selling at £29.99. So which ever way you look at it, you're doing something good; both for yourself, and for everyone else. Look good and feel great!

To check it out for yourself, click here!

No comments:

Post a Comment